NBA Player Launches Anti-Woke Apparel Brand
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NBA player Jonathan Isaac is launching an anti-woke apparel brand.
Isaac said, “You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, conservative values, and things like that.”
Check out the full doc along with other values based companies at @prageru https://t.co/KrkiudoFGQ
— Jonathan Isaac (@JJudahIsaac) June 2, 2023
NBA Player Jonathan Isaac has shown his willingness years ago to stand on the basketball court while others kneel. Now, as corporate America seems determined to bend the knee to the radical left, Isaac is choosing to stand up for his beliefs again. This time by launching an anti-woke apparel brand aimed at supporting conservative values.
The 6’10 power forward took to Twitter to say that the same freedom corporations use to “undermine Christian values” is the same freedom he will use to “create an alternative.”
“You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, conservative values, and things like that,” Isaac said. “And I think they have the free choice to do so, as much as I disagree, but I feel that we also have the freedom to create what we want to create.
“UNITUS is a sports and apparel company, and the basis of it for me is freedom.”
Isaac was previously the lone NBA player not to kneel for the National Anthem in 2020.
Social Justice has been one of the most important elements of the NBA’s return, as players were committed to using their platform to enact positive change. The NBA has accommodated them, allowing players to wear social justice messages on their jerseys while also painting Black Lives Matter on the court. Throughout the first two days of games, every team that played knelt for the national anthem while wearing a Black Lives Matter shirt as a form of silent protest.
There was only one holdout. Orlando Magic forward Jonathan Isaac neither knelt nor wore a Black Lives Matter shirt, instead standing for the anthem while wearing his jersey. He cited gospel as his explanation during his post-game media availability
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