Melania Doc Has Best Documentary Debut In Over A Decade
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The new documentary “Melania” beat expectations, earning $8 million at the box office in its opening weekend.
This was the best opening weekend for a documentary in over a decade.
“Melania,” the documentary detailing the 20 days in the first lady’s life before President Donald Trump took office for the second time last year, is set to beat expectations, earning $8 million at the box office in its opening weekend, the best documentary opening in more than a decade, according to reports.
The documentary will likely finish third behind horror films “Iron Lung” and Rachel McAdams’ “Send Help,” but beat out action star Jason Statham’s “Shelter,” according to The Hollywood Reporter.
Amazon paid $75 million for the distribution rights and to market the Brett Ratner-directed film, which opened across the country this weekend and in 27 countries, making it the most expensive documentary in history, according to The Reporter.
The first lady was also an executive producer on the project, which was produced by Muse Films, a production company the first lady launched late last year.
The documentary defied predictions.
The Hollywood Reporter said that the Brett Ratner-directed documentary defied predictions that it would bomb “based on empty, or nearly empty, seat maps in cinemas across the country”.
The outlet estimated that the film had done well with conservatives in the southern US, specifically women over the age of 55, who made up 72% of the opening-day audience.
The media was wrong again!
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