Former Anheuser-Busch Executive Warns Bud Light Could Lose Retail Space If Decline Continues
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Bud Light is in trouble.
Their sales continue to drop.
Sales for Bud Light were down again in the week ending on May 27, according to recent data. It shows that the company is still being affected by the backlash surrounding its sponsorship deal with trans influencer Dylan Mulvaney.
Newsweek has seen Bud Light suffered a 23.9 percent drop in sales and a 27.8 percent tumble in volume year-on-year in just over a week, ending on May 27. This is according to Bumps Williams Consulting’s (BWC) monthly industry report. The decline was overall much less steep than the one reported by the company in the previous week, when, according to BWC, it lost 25.7 percent in sales and 29.5 percent in volume.
They just got more bad news.
A former Anheuser-Busch executive is warning that the company might lose retail space to its competitors if the sales slump continues.
If Bud Light sales continue to lag, the brand risks losing shelf space at major retailers to competitors and ‘locking in’ lower market share, a former Anheuser-Busch executive has claimed.
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Anson Frericks, the former US president of sales and distribution for St. Louis-based Anheuser-Busch, said that retailers such as Walmart and Kroger typically ‘reset’ their shelf space allocations in the spring and fall, based on sales data.
For the fall reset in September, ‘they generally take sales data from April, May, June, July, and then based off of that data in that time period, they will reallocate shelf space,’ he told DailyMail.com in a phone interview on Saturday.
If Bud Light sales continue to slump, ‘that shelf space will be allocated to Miller Lite, Coors Light, Yuengling, and some of the other brands that have that have taken share from them,’ he said.
Go woke, go broke.
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