Bud Light Sales Drop 28% Week Before Holiday Weekend
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Bud Light’s decline is not stopping.
Compared to last year, Bud Light’s sales declined 27.9% the week before the July 4th holiday weekend.
Ahead of the Fourth of July weekend Bud Light sales remained much lower than in the same period last year.
Sales of Bud Light dropped 27.9 percent on last year in the week ending June 24, which is slightly better than its worst decline on record – 28.5 percent the week before, according to Nielsen IQ data provided by Bump Williams Consulting to The New York Post.
But unit sales were still deteriorating – down 31.3 percent for the week ending June 24, worse than the 31.1 percent decline in the week before.
Bud Light’s suffering sales were onset when the brand partnered with transgender influencer Dylan Mulvaney.
Sales drop since Mulvaney partnership.
April 8th: -6.9%
April 15th: -17%
April 22nd: -21.4%
April 29th: -23.4%
May 6th: -23.6%
May 13th: -24.6%
May 20th: -25.7%
May 27th: -23.9%
June 3rd: -24.4%
June 10th: -26.8%
June 17th: -28.5%
June 24th: -27.9%
How long will this decline continue?
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