Anheuser-Busch Exec Admits Bud Light Backlash Was A Wake-Up Call
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Anheuser-Busch executives know they messed up.
The global chief marketing officer Marcel Marcondes admitted during a recent speech that it was a “wake up call.”
A top Anheuser-Busch executive spoke candidly about the backlash the company received after Bud Light partnered with trans influencer Dylan Mulvaney.
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“It’s tough to see the controversial and divisive debates that have been happening in the U.S. in the last couple of weeks involving lots of brands and companies, including and especially Bud Light,” Marcondes said, according to a report from AdAge. “It’s tough exactly because what we do is all about bringing people together.”
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Marcondes said the indecent was a “wake-up call” for marketers like himself to be “very humble” during such divisive times.
“In times like this, when things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers first of all to be very humble. That’s what we’re doing, being very humble, and really reminding ourselves of what we should do best every day, which is to really understand our consumers. Which is to really celebrate and appreciate every consumer that loves our brands—but in a way that can make them be together, not apart,” Marcondes said to the festival crowd.
Bud Light lost its title as the top beer seller in the United States, something it has held since 2001.
After more than two decades as America’s best-selling beer, Bud Light has slipped into second place
Bud Light, top US seller since 2001, loses sales crown to Modelo as beer backlash continues.
After more than two decades as America’s best-selling beer, Bud Light has slipped into second place.
Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Nielsen data analyzed by Bump Williams Consulting. Modelo controlled 8.4% of U.S. grocery, convenience and liquor store sales; Bud Light fell to 7.3%.
Go woke, go broke.
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